What do I need to get started?
Just what you run: a newsletter URL, a podcast name, a channel, an
event. SponsorHawk works out your topic, audience and category, monitors which
companies have budget to spend, the strongest signal being the ones
already sponsoring shows like yours, and finds the exact people to pitch.
Building the sponsor list is free, and adding a
card grants you $10 in starter credits without charging anything, so your
first pitches cost you nothing.
How much does it cost?
About $0.10 per email actually sent, and that is the entire model: no
subscription, no per-seat fee, no charge for finding sponsors. You start
with $10 in free credits, which covers your first 100 emails. After that
sending keeps going and we bill the card on file for what you actually
sent, in small increments. You set a daily budget that caps spend, and
spending stops the moment you pause your campaigns.
Whose mailboxes send the pitches? Is my domain at risk?
Pitches go out from our pool of pre-warmed inboxes, never from your own
mailbox or domain, so your reputation is never on the line. Each sponsor
is paired with one inbox that carries the whole conversation, and replies
land back inside SponsorHawk.
Do I have to connect my domain or my inbox?
No. There is nothing to set up on your side: no domain to connect, no
Google or Outlook account to authorize, no SMTP settings to fill in.
Sending runs on SponsorHawk's own accounts, which we warm and manage for
deliverability, so you go from a newsletter URL or a podcast name to pitches
going out without touching your mail setup.
How do you keep pitches out of spam?
Every mailbox in the pool is warmed up and authenticated with SPF,
DKIM and DMARC, with daily sending caps and gradual volume ramps. Bounce
and complaint rates are watched across the whole pool, and any inbox that
starts to degrade is pulled out automatically, so one campaign can never
drag down the rest.
What happens when a sponsor replies?
SponsorHawk replies inside your review window, answers from the facts
in your media kit, and can send your sponsor deck and rate card
automatically. Once a sponsor asks for pricing or a call, it hands the
thread to you to close.
How do you decide who to pitch?
Our agents watch companies for the signals that mean budget: a fresh
funding round, ad spend already flowing, a history of sponsoring shows
comparable to yours, someone just hired into the role that buys
sponsorships. Every campaign then ranks what the agents surface by
relevance to your audience and pitches only the top of that list. The
evidence underneath is 30,132 tracked sponsorships across 13,337
companies: 8,917 newsletter placements, 2,945 podcast placements and
18,270 event sponsorships worth $182.9M. For 4,159 of those placements we
also have the ad copy that ran, so we can see what a sponsor already pays
to say to an audience like yours.
How much control do I have over what goes out?
You see the sponsor list before anything sends, and you can preview
the pitch against real sponsors before launch. You steer targeting and
tone by chatting with the agent in plain language, and one click pauses
everything at any time.
Can I bring my own sponsor list?
Yes. Upload a CSV and the same verification engine runs on it, the one
SponsorHawk uses for the sponsors it finds itself, then writes and sends
to them on the normal schedule. Or let SponsorHawk build the list for
you.
Is cold outreach to sponsors even allowed?
SponsorHawk sends B2B outreach to business addresses with an honest
sender identity, and opt-outs are honored immediately. You control the
geography of every campaign, so markets with stricter rules can be
excluded entirely.